Recently, Google launched its ‘Helpful Content’ update, a major revision of its search algorithm.

The new algorithm affects how content ranks in Google search results.

[{"selector":"#anim-e1ed1bfb-6aaa-4710-8c88-72b899ac2421","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-72d436d4-afca-46df-af2c-0ddced97716e","keyframes":{"opacity":[0,1]},"delay":3000,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] What are the implications for your online content and SEO...

“If your content is helpful, you don’t need to do anything.”

But what does Google mean by 'Helpful'? Here are 5 criteria...

1

[{"selector":"#anim-daf6b523-129e-4835-bcf0-3beac5df5b10","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c529f1e8-dfd3-49ae-b0bc-5b36727f1dca","keyframes":{"transform":["translate3d(124.25373%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12115494-82c7-45d7-9ee8-bedad461b710","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ac2f35e-af60-48b3-b336-1127919e1e25","keyframes":{"transform":["translate3d(-202.56412%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fe45d75-e0f1-4844-ad8b-b99bacfaba9c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed80708f-4cff-4d4f-9126-b71f1bef0220","keyframes":{"transform":["translate3d(-134.78261%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6a087f8-70f9-43fa-8289-906ea0c51d27","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-837df6e1-c1fd-47be-b75c-d07ac62c22b5","keyframes":{"transform":["translate3d(-134.78261%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] original Does your content present original information, reporting or analysis?

2

[{"selector":"#anim-78c58cc5-b348-4b3a-b86c-eb93541cc5d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5da04678-73d9-4f06-b224-cb3b5a15414e","keyframes":{"transform":["translate3d(-134.78261%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-deb341ba-bbf7-4756-a25f-16f9db532179","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81f44d0a-3000-466d-a4d4-9566e73c35aa","keyframes":{"transform":["translate3d(-134.78261%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb0c017e-4127-4638-8a1a-038ef99a71c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-926d0b88-1351-484a-a774-af81c43a2122","keyframes":{"transform":["translate3d(-202.56412%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c489b68-d0b4-4989-abb0-85d253148440","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51bfe756-1a43-4190-aa62-18d0084789dc","keyframes":{"transform":["translate3d(146.97673%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] AUTHORITATIVE Would you expect to see this information in a printed magazine, encyclopedia or book?

3

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4

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5

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Ready to outrank your competitors with Google's new algorithm? Follow this helpful checklist!

Produce only professional-quality editorial content

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Cite your sources

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Recently, Google launched its ‘Helpful Content’ update, a major revision of its search algorithm.

The new algorithm affects how content ranks in Google search results.

“If your content is helpful, you don’t need to do anything.”

But what does Google mean by 'Helpful'? Here are 5 criteria...

1

2

3

4

5

Ready to outrank your competitors with Google's new algorithm? Follow this helpful checklist!

Produce only professional-quality editorial content

Be people-centric, not SEO-centric

Review all content for word choice and expression

Cite your sources

Fix stylistic and spelling errors

Do all of the above better than your competitors!

Google's update is in perfect sync with our mission: Delivering outstanding content that helps you and your customers succeed.

contenticorp.com