We write from humans, to humans–you have our word(s)

Creating good web copy for B2B companies requires a saavy mixture of technical and sci­en­tif­ic under­stand and the right dose of marketing flare. It requires that both happen together. In order to get the marketing tone right, the writer needs to be familiar and com­fort­able with the technical dimension of the products and services, and be able to transform that knowledge into mean­ing­ful and targeted copy that will speak its expert audience. It’s a difficult alchemy to produce, one which typical web agencies are little prepared to provide. CONTENTI is a different kind of partner. We can deliver full website designs, but just as impor­tant­ly, we can deliver precise and com­pelling copy in con­junc­tion with your existing web partner.

Populating text modules or influ­enc­ing minds?

Large web content projects can be daunting. Because of the quantity of text that needs to be conceived, vetted and approved, often by multiple internal parties, including legal and reg­u­la­to­ry, it’s easy for fresh ideas to be lost in revision. B2B companies need to be vigilant that the final result isn’t just legally accept­able, but still speaks to the intended audience in a com­pelling way. Whenever possible, we work with your internal people to ensure that mod­i­fi­ca­tions meet legal and marketing require­ments, and, if required, root out any grammar or usage issues that may have been intro­duced during the vetting process.