PUBLIC POLICY CHALLENGE
SIGMA is an organization founded to help ex-Soviet satellite countries establish democratic institutions. Despite some socio-political setbacks, the mission remains vital and, for its 25th anniversary, the organization wanted to create a positive message that captured momentum but also acknowledged challenges. SIGMA relied on CONTENTI’s public policy and affairs acumen to communicate this important event.
SOLUTION
CONTENTI created the ‘In my lifetime’ campaign, commissioning Swedish illustrator Stina Wisrén, to draw portraits of individuals expressing their hope for change. The campaign was used throughout the year and at in-person events.
PUBLIC POLICY CHALLENGE
The problem of rising economic inequality is one of the key workstreams of the OECD. ‘Inclusive growth’ was a cornerstone issue of a meeting in Helsinki, Finland, bringing together policy makers from around the world. The challenge: to bring the issue to life in a vivid, compelling way to inspire change. The OECD relied on CONTENTI’s public policy and affairs acumen to communicate this important event.
SOLUTION
CONTENTI created a multi-dimensional campaign with the theme of ‘Let’s achieve growth for all’. The campaign was articulated across all platforms. CONTENTI ensured that the theme was woven into the key policy document, a technical document that was imbued with the colors and messages of the campaign.
PUBLIC POLICY CHALLENGE
With populations becoming increasingly urban, cities are a key factor in social, economic and environmental progress. To contribute to finding solutions, the OECD wanted to showcase its work in National Urban Policy at the global UN-Habitat conference, an influential event that occurs every four years. The OECD relied on CONTENTI’s public policy and affairs acumen for both thematic and indepth communications tools for this global event.
SOLUTION
CONTENTI created a campaign that favored coherency in visuals and messages. Illustrator Jeff Fisher was asked to create the flagship artwork which was applied to all tools. In addition to elaborating the campaign, CONTENTI wrote in-depth content, including a journalistic article bringing together all the threads of the oraganization’s research.
PUBLIC POLICY CHALLENGE
The Qudwa Global Teaching Forum, organized under the patronage of the Crown Prince of Abu Dhabi, aims to empower teachers to improve the future of education. The OECD, a program sponsor, wished to create 12 presentations for the conference, and then transform conference content into book form. The OECD chose CONTENTI’s public policy and affairs acumen to offer on-the-ground support and to develop indepth, specialists materials and publications.
SOLUTION
CONTENTI provided editorial support for the creation of 12 policy papers which we then helped transform into presentations. We attended the Qudwa Forum in Abu Dhabi to provide on-the-spot editorial support. CONTENTI was then tasked with shifting the presentations into the publication: ‘Teaching for the Future: Effective Classroom Practices to Transform Education’.
