The’Bring it On!’ campaign is a testament to Hardox brand steel’s rugged resistence to wear.
Our ‘Bring it On’ ad campaign was so effective it was extended into a 5‑episode web series devoted to (unsuccessful) attempts to destroy Hardox steel.
Campaign elements:
(click to expand)
Show intro
Show host
Episode “Mean Demo Guy”
Episode “Crazy Crane Operator”
Episode “Crazy Crane Operator”
Episode “The Strong Men”
Episode “The Monster Machine”
Campaign message
