We write from humans, to humans–you have our word(s)
The B2B world requires a different approach to web copy, one that combines precision and compellingness while reducing the burden on your internal staff.
Strike the right balance between science and sales. Your technical or scientific audiences don’t want bullshit…
Creating good web copy for B2B companies requires a saavy mixture of technical and scientific understand and the right dose of marketing flare. It requires that both happen together. In order to get the marketing tone right, the writer needs to be familiar and comfortable with the technical dimension of the products and services, and be able to transform that knowledge into meaningful and targeted copy that will speak its expert audience. It’s a difficult alchemy to produce, one which typical web agencies are little prepared to provide. CONTENTI is a different kind of partner. We can deliver full website designs, but just as importantly, we can deliver precise and compelling copy in conjunction with your existing web partner.
In an era of commoditized web design, words must do the work
At some point concepts became content, and words became keywords and writing copy was more about feeding an algorithm than speaking in a convincing way to our human counterparts. The good news is, that leaves an opportunity for originality to stand out and help you meet your marketing goals.
Populating text modules or influencing minds?

Large web content projects can be daunting. Because of the quantity of text that needs to be conceived, vetted and approved, often by multiple internal parties, including legal and regulatory, it’s easy for fresh ideas to be lost in revision. B2B companies need to be vigilant that the final result isn’t just legally acceptable, but still speaks to the intended audience in a compelling way. Whenever possible, we work with your internal people to ensure that modifications meet legal and marketing requirements, and, if required, root out any grammar or usage issues that may have been introduced during the vetting process.
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