From the first second of the first encounter, your brand begins its work…

Evaluation of the design, color palette, typog­ra­phy and con­sis­ten­cy of an existing brand’s visual identity. Evaluation of taglines, slogans, and key messaging for alignment with the brand’s values and posi­tion­ing.

Together, we identify the field of com­peti­tors, compare brand posi­tion­ing and messaging, and assess each brand’s strengths and weak­ness­es in relation to the goals set for your brand.

We design a workshop drawing on your people’s market knowledge and wisdom. Through combined exercises, we arrive at a shared vision of the chal­lenges the brand faces, and the oppor­tu­ni­ties available.

The posi­tion­ing opens up a unique space in the marketplace—and in the minds of your audience—for your brand. It is expressed with a posi­tion­ing statement that is the synthesis of all the previous steps.

We create a dis­tinc­tive vehicle that will carry your brand forward and which expresses your brand’s values and ambitions.

Graphic standards should provide your brand with the right mix of flex­i­bil­i­ty and immutable prin­ci­ples, to ensure your brand is a living, evolving entity while never diluting its power and integrity.

This is the Big Idea at work. It is a demon­stra­tion that the idea can be adapted to all the com­mu­ni­ca­tions sit­u­a­tions your brand needs to cover.

For CONTENTI, online and offline content must obey the same rules of brand con­sis­ten­cy. Each marketing tool that we create can be extended across online and other platforms.

A new or updated corporate brand has internal and external com­mu­ni­ca­tions com­po­nents. CONTENTI has extensive expe­ri­ence com­mu­ni­cat­ing to internal and external stake­hold­ers.