Illustrators' agent Hugo Weinberg is synonymous with illustration, particularly if you've been lucky enough to have spent time in the Paris communications scene over the last decades. His career began with a love of illustration, for its extraordinary ability to grab...
Well-intentioned SEO apps propose to make it easier to produce content that search engines will find and elevate. But, as any professional copywriter will tell you, many so-called improvements suggested by SEO apps are...
View blog as pdf Some of the most important steps in the brand creation process can be overlooked while getting a new brand up and running. Keeping these 6 insights for B2B brands in mind can make a big difference in your...
B2B selling is different from B2C selling, to be sure, but human nature remains the same no matter what you do professionally. B2B can take some cues from B2C when inspiring and captivating buyers in a crowded marketplace. Increasingly blurred lines between private...