CONTENTI Insights
Fresh insights into how global B2B companies are approaching today’s biggest challenges.
Secrets of a Parisian Illustrators’ Agent
Illustrators’ agent Hugo Weinberg is synonymous with illustration, particularly if you’ve been lucky enough to have spent time in the Paris communications scene over the last decades. His career began with a love of illustration, for its extraordinary ability to grab…
What Happens When an SEO App Rates Five Famous Ads?
Well-intentioned SEO apps propose to make it easier to produce content that search engines will find and elevate. But, as any professional copywriter will tell you, many so-called improvements suggested by SEO apps are…
What I learned as a Concierge at New York’s Most Prestigious Hotel (and How it Applies to B2B Service Excellence)
In a previous life, while I was putting myself through grad school in New York, I landed a job as a Concierge at the exclusive Four Seasons Hotel on 57th Street in Manhattan. In the rarefied air of that demanding customer service environment, I learned a lot about…
I’ve created 100+ global B2B brands. These 6 insights are invaluable.
View blog as pdf Some of the most important steps in the brand creation process can be overlooked while getting a new brand up and running. Keeping these 6 insights for B2B brands in mind can make a big difference in your…
What I Learned in B2C E‑Commerce that Can Help B2B Clients Succeed
B2B selling is different from B2C selling, to be sure, but human nature remains the same no matter what you do professionally. B2B can take some cues from B2C when inspiring and captivating buyers in a crowded marketplace. Increasingly blurred lines between private…
What Does Google’s New Algorithm Mean for Your Content?
The Expert’s Conundrum: Those with the Most Expertise Have the Least Time to Communicate It
View blog as pdf B2B organizations that want to share their expertise and innovations with wider audiences face a dilemma. They don’t want to squander the valuable time of their subject matter experts by having them write…
Crafting a Winning Global B2B Brand Campaign: The Team’s Key Role
As a 30-year veteran of the Animal Health and Nutrition industry, I have been responsible for over 100 global marketing and innovation projects. Here, I’d like to share my ideas on the success factors behind global B2B brand campaigns, especially my thoughts on…