Financial Services

The award-winning ‘Frog’ campaign posi­tioned CACEIS as a smart, agile and res­olute­ly French new entrant in the global investor services sector. In a market dominated by Anglo-Saxon banks, the choice of making a small, red frog the symbol of an ambitious new financial entity was a risk that paid off. The CACEIS ‘Frog’ has become an endearing part of the CACEIS brand and internal culture, is instantly recog­nis­able and has accom­pa­nied CACEIS through­out its year-on-year growth.

Is there a frog on your shortlist?

Our team created an award-winning marketing campaign sup­port­ing the launch of Amundi’s Money Market Fund offer across Europe. 

CPR Asset Management, an inde­pen­dent sub­sidiary of Amundi, wanted to com­mu­ni­cate its nature as a truly agile partner in asset man­age­ment. For the French market, our friend, New York-based copy­writer Pierre-Yves Linot, and our design lead Jan Ragnartz, came up with the concept “Les nouvelles coureurs de fonds” trading in the indus­try’s typical black Oxford shoes for high-per­for­mance Sokoni running shoes. We were asked to name their resources and services aimed at French wealth coun­cel­lors (“Le Comptoir”), which empha­sizes both trans­ac­tions and the con­vivi­al­i­ty of a French café counter.