
The’Bring it On!’ campaign is a testament to Hardox brand steel’s rugged resistence to wear.

Our ‘Bring it On’ ad campaign was so effective it was extended into a 5‑episode web series devoted to (unsuccessful) attempts to destroy Hardox steel.

Campaign elements:
(click to expand)

Show intro

Show host

Episode “Mean Demo Guy”

Episode “Crazy Crane Operator”

Episode “Crazy Crane Operator”

Episode “The Strong Men”

Episode “The Monster Machine”

Campaign message
