Leading by science: Communicating LifeStart’s epigenetics-based approach to more productive future cows.
Research shows that high-calorie early calf nutrition leads to more productive dairy cows. Convincing farmers to invest in early nutrition required that they understand the science. Leading by science was our chosen approach but not every audience was trained to read university research papers.
To service the LifeStart account, CONTENTI became familiar with the fundamental research behind the product. The agency coordinated scientific content with Nutreco’s scientists on several continents and coordinated editorial schedules and content choices, as well as the creating and scientific validation of all published assets. Our knowledge was essential to our ‘leading by science’ approach, allowing us to efficiently develop LifeStart’s flagship white paper and the complete contents of their LifeStart website.
Campaign elements:
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Content and layout — flagship white paper
Click image to see inside
Production of full website content
Social media — continuous content production
