An omni-channel campaign to influence global leaders from 37 OECD countries.
CONTENTI created an omni-channel campaign addressing the rise of income disparities across OECD countries.
To support the OECD in elevating this policy issue in the minds of global policy makers, CONTENTI created an omni-channel campaign focused on the key policy issue. CONTENTI’s support included global branding as well as in-depth assistance in writing and preparing the technical documents that policy makers would take back to their home countries. This is an example of how B2B branding practices can be applied successfully to public policy and public affairs issues.
With top ministers from 37 countries coming together to discuss policy, CONTENTI created an omni-channel campaign laser focused on the meeting’s central policy issue: inclusive growth.
Profile of an integrated campaign:
(click to expand)
Communication concept and symbol
High consistency throughout the campaign
Design and editing of flagship publications
Design and editing of flagship publications
Video component for each plenary session
Preparation of venue (Helsinki, Finland)
Preparation of venue (Helsinki, Finland)
Preparation of venue (Helsinki, Finland)
Preparation of venue (Helsinki, Finland)
Documents and stationery
Organization of global youth poster contest
Organization of global youth sponsors
Ministerial delegations
Ministerial delegations
