Communicating innovations that enable the transition to Pharma 4.0.
![](https://contenticorp.com/wp-content/uploads/2023/07/RFID.jpg)
Towards Pharma 4.0. in Fill/Finish operations
With its RFID-based unit-level tracking solution for prefilled syringes (PFS), Becton Dickinson is help pharma manufacturers evolve towards Pharma 4.0 by addressing key risks and costly bottlenecks related to the fill-finish process.
CONTENTI helped BD communicate innovation in both Pharma 4.0. and connected healthcare: unit-level traceability solutions for PFS fill-finish operations and decentralized clinical trials (DCTs).
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Addressing the challenges of clinical trials
DCTs represent a potent antidote to the growing costs, longer cycle times and patient adherence issues that beset clinical trials. A major issue in the recruitment and retention of candidates is the inconvenience of travelling regularly to the trial centre. BD’s solution is based on a new, connected injection device designed to meet the needs of participants, trial sponsors and contract research organizations.
Campaign elements:
(click to expand)
![](https://contenticorp.com/wp-content/uploads/2023/07/Acquisition.jpg)
Customer acquisition messaging framework
![](https://contenticorp.com/wp-content/uploads/2023/07/WhitePaper.jpg)
A Digital Path for Healthcare — Whitepaper
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Article — Decentralized drug trials
![](https://contenticorp.com/wp-content/uploads/2023/07/Trials-2.jpg)
Article 2 — Decentralized drug trials
![](https://contenticorp.com/wp-content/uploads/2023/07/Trace2023.jpg)
Article — Traceability solution for fill/finish lines
![](https://contenticorp.com/wp-content/uploads/2023/07/Trace1.jpg)
Article — Container-level traceability
![](https://contenticorp.com/wp-content/uploads/2023/07/PPT.jpg)