Communicating innovations that enable the transition to Pharma 4.0.
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Towards Pharma 4.0. in Fill/Finish operations
With its RFID-based unit-level tracking solution for prefilled syringes (PFS), Becton Dickinson is help pharma manufacturers evolve towards Pharma 4.0 by addressing key risks and costly bottlenecks related to the fill-finish process.
CONTENTI helped BD communicate innovation in both Pharma 4.0. and connected healthcare: unit-level traceability solutions for PFS fill-finish operations and decentralized clinical trials (DCTs).
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Addressing the challenges of clinical trials
DCTs represent a potent antidote to the growing costs, longer cycle times and patient adherence issues that beset clinical trials. A major issue in the recruitment and retention of candidates is the inconvenience of travelling regularly to the trial centre. BD’s solution is based on a new, connected injection device designed to meet the needs of participants, trial sponsors and contract research organizations.
Campaign elements:
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Customer acquisition messaging framework
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A Digital Path for Healthcare — Whitepaper
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Article — Decentralized drug trials
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Article 2 — Decentralized drug trials
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Article — Traceability solution for fill/finish lines
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Article — Container-level traceability
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