Bayer’s Arentor brand is dedicated to supporting farmers in the responsible use of bovine antibiotics.

CONTENTI worked with Bayer’s global marketing team and country-level directors to build a brand dedocated to helping farmers control bovine mastitis.

Last year, the EU banned all forms of routine farm antibiotic use, including prophylactic group treatments. That meant that farmers must adopt new, selective methods to treat animals positively identified with mastitis. Bayer chose CONTENTI to create the Arentor brand as part of a campaign promoting responsible antibiotic use.