Bayer’s Arentor brand is dedicated to sup­port­ing farmers in the respon­si­ble use of bovine antibi­otics.

CONTENTI worked with Bayer’s global marketing team and country-level directors to build a brand dedocated to helping farmers control bovine mastitis.

Last year, the EU banned all forms of routine farm antibi­ot­ic use, including pro­phy­lac­tic group treat­ments. That meant that farmers must adopt new, selective methods to treat animals pos­i­tive­ly iden­ti­fied with mastitis. Bayer chose CONTENTI to create the Arentor brand as part of a campaign promoting respon­si­ble antibi­ot­ic use.

Campaign elements:

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