Creating a new value propo­si­tion for a global leader in drug delivery systems.

CONTENTI has worked exten­sive­ly with BD’s Medical-Pharmaceutical Systems business unit, starting with ground­work to create a new value propo­si­tion for the activity. Our work has focused on the unit’s extensive line of drug delivery solutions, primarily for chronic disease, including pre-filled syringes, auto-injectors, needle tech­nol­o­gy, safety tech­nol­o­gy, materials science and much more. This was an oppor­tu­ni­ty to establish brand fun­da­men­tals prior to deliv­er­ing tools focusing on specific products, tech­nolo­gies and therapies.