CHALLENGE

As a French financial services company and a new entrant in the asset servicing market, Caceis needed to break through in a landscape dominated by large, Anglo-Saxon banks. There were two ways to go on this: either adopt the visual codes already estab­lished in the banking industry, or find a more dis­tinc­tive way of high­light­ing the strengths of this new, global player.

SOLUTION

The Caceis frog was born! Based on a species of Amazonian tree frog, the Caceis mascot conveyed the company’s small (no longer the case), smart and agile nature. Well into its second decade, the Caceis frog has become a cherished and highly rec­og­niz­able emblem of a financial insti­tu­tion with a dif­fer­ence.

CHALLENGE

French financial services provider CPR needed to dis­tin­guish itself from the com­pe­ti­tion and demon­strate its agility and per­for­mance in the field of asset man­age­ment.

SOLUTION

A campaign was created based on high-per­for­mance running shoes, comparing them to classic black Oxford shoes, a symbol of classic financial centers. Pierre-Yves Linnot, our French copy­writ­ing partner, worked with Jan Ragnartz on the concept and art direction. The running shoe theme was extended when we named and branded CPR’s newslet­ter to wealth advisors: ‘Le Comptoir’.

CHALLENGE

Amundi, a leader in the global asset man­age­ment industry, launched a new money market fund and needed the new offering to break through in a highly crowded field.

SOLUTION

A campaign was conceived based on the insight that corporate trea­sur­ers were some of the sector’s hardest to reach customers with little time to consider new financial services offerings. This gave rise to the ‘Money Market Minute’, a series of videos that explained the advan­tages of the fund in one-minute, bite-sized instal­ments.