We helped Bayer build a vet­eri­nary antibi­ot­ic brand that’s right for the times.

The foun­da­tion we built for Taneven® at Bayer Animal Health drives the brand as it continues its value journey with a new owner.

Opportunity comes fast. Make sure your brand is ready.

Taneven® is an example of a young brand that, not long after its creation, was part of an acqui­si­tion of Bayer’s Animal Health portfolio. Under the new owner (Elanco), the brand’s posi­tion­ing remains unchanged. CONTENTI can help ensure that your brand starts strong and grows fast. Because you never know what oppor­tu­ni­ties are just around the corner.

Campaign elements:

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Brand symbol

Logo and typog­ra­phy

Brand posi­tion­ing

Brand concept

Brand concept

Advertising

Advertising

Collateral

Collateral

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Brand evolution

Brand posi­tion­ing workshop — Bayer