Systematize your social media presence.

Curate social media posts from your global staff and super­charge your brand’s online presence.

95% of B2B marketers used social media platforms to dis­trib­ute content over the last 12 months.1

60% of B2B marketers say that social media is the digital channel most effective at driving revenue.2

65% of B2B buyers cited YouTube as a digital channel informing a recent purchase. 60% cited Facebook and 55% cited Instagram.3

31% of sellers say they have closed deals worth more than $500,000 (USD) without ever meeting the buyer face to face.4

Leading B2B companies are using social media to both effec­tive­ly, and cost-effec­tive­ly, acquire and retain customers.

Yet, in many companies social media ini­tia­tives stall. There are many reasons why a sustained approach to producing social media content can fail. Often the process of posting is left to a single person who has many addi­tion­al duties. But, whatever the reason, if you are not using social media, you are falling behind com­peti­tors who are making good use of it..

Establish a steady volume of high-quality content

CONTENTI can work with you to set up internal content streams within your company (generally with your subject matter experts), ensuring a steady, con­sis­tent volume of posts over a sustained period. Desired volume can be deter­mined con­trac­tu­al­ly, and a detailed content calendar can be estab­lished, with room for unsched­uled oppor­tu­ni­ties.

The heartbeat of your sustained social media presence

CONTENTI can handle some or all of the coor­di­na­tion and writing/editing tasks and can coor­di­nate the val­i­da­tion process in function of pre­de­ter­mined gov­er­nance rules. This allows companies to cen­tral­ize and master their social media invest­ment, as well as attain a mean­ing­ful volume of outbound, high-quality social media content.

1B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, CMI, 2023.
22023 State of B2B Digital Marketing, WPromote, 2023.
3“YouTube Leads Social Media Platforms That Inform B2B Purchase Decisions”, Gartner, 2023.
4Global State of Sales 2022, LinkedIn, 2023.

NUTRECO N.V., Amersfoort, Netherlands (€5.2 billion annual sales), con­tract­ed with CONTENTI to produce a wide range of social media content types for Facebook, Twitter and LinkedIn, ranging from simple infor­ma­tion­al posts to links to technical articles created by us in col­lab­o­ra­tion with the company’s global sci­en­tif­ic team. CONTENTI managed the val­i­da­tion circuit for all content and coor­di­nat­ed with the company each month to determine the content calendar.

The Organization for Economic Cooperation and Development (OECD) is an mul­ti­lat­er­al orga­ni­za­tion with 38 Member countries working together to promote economic growth, pros­per­i­ty and sus­tain­able devel­op­ment. Social media plays an integral role in the orga­ni­za­tion’s com­mu­ni­ca­tions. CONTENTI has created countless social media posts promoting and linking both to OECD pub­li­ca­tions, and to related articles and features developed by us.