We provided Air France KLM with a concept to help embody their newly-combined aircraft maintenance businesses.
Today, “adaptiveness” drives the group’s internal culture and frames its value proposition to global customers.
The global aircraft maintenance, repair and overhaul (MRO) market was valued at USD 78.60 billion last year. For Air France KLM, MRO activities are their third largest business, with third-party revenues worth €1.2 billion in 2022. Jan Ragnartz and Bill Below proposed the “Adaptiveness” concept at the time of the merger, and it has continued to be their North Star ever since. We’d love to tell the story of your company’s North Star. Just give us a call!
“Adaptiveness” permeates both the culture and offer of AFI KLM E&M
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Logo design with positioning line
Adaptive Airframe Services
Adaptive Engine Services
Innovating in maintenance, repair and overhaul
Innovating in maintenance, repair and overhaul
Adaptiveness adapted to recent campaign
Adaptiveness at “La French Fab”
Adaptiveness is the North Star of the Group’s ‘Best4You’ initiative
Adaptiveness is the North Star of the Group’s current initiatives
Dreamliner message
Engines message
